
You’ll probably want a max width of about 500px. TIP: For emails with a lot of text, be sure to increase your margins to maintain readability. This makes the whole thing much easier to read! Otherwise, you still get the lede in the first section-”What’s going on here?” This means the email is easy to scan, and with headers breaking up the information, no section contains more than a few sentences. ( Note: The message is trimmed since the whole email is pretty long!)Įach section gets progressively more detailed for those who want to keep reading. Use the newsletter design layout to signal transitions, like:Ĭheck out how this daily newsletter from Finimize leverages spacing and headers to present bite-sized pieces of content. The idea is not to get too long-winded, but if you do need to say a lot, break down what you want to say into segments for easier reading and skimming. Each module contains, say, three sentences and an image. The idea is to separate your content into bite-sized pieces. If you’re familiar with modular design, this will be intuitive for you.
BEST DESIGNED EMAIL NEWSLETTERS SERIES
Think of your newsletter as a series of micro-content.

So how do you get people to actually read and scroll? Great design, of course! Read on for our essential email newsletter design ideas. They might contain a company update, round-up list, digest, or a story.

Include visuals that provide value.Įmail newsletters are typically a bit longer than your average promo campaign.
